Bachelors of Business Administration

The Bachelor of Business Administration is a challenging and innovative program with an experiential learning approach that will help students in developing the necessary business acumen. This program is specially designed for students who are interested in dynamic, business-oriented, and practical learning experiences. In this four-year program, students will learn business education comprehensively in different forms, includingmanagement principles, finance, communication, marketing, knowledge, operations management. This program also includes soft skills seminars and workshops on time management, conflict management, leadership, and quality management.


In the 1st and 2nd year of BBA (Honors) degree program, the student will receive strong grounding core business-related courses as well as humanities/social sciences courses. In 3rd and 4th year, the student will complete advanced courses like marketing management, financial management, managerial accounting, and human resource development. From 3rd year, the student will take courses from the specialization of their choice – marketing, finance, human resource management, and Islamic banking. Throughout the degree program, the students will receive quality input from well-qualified academicians and practitioners to resolve real-business challenges. The teaching methodology includes business competitions, simulations, company reports, field trips, guest speakers, class presentations, and case studies methods extensively used to increase the learning experience of the students. Due to its diverse nature, this program offers a variety of career opportunities as a consultant, financial/HR/marketing manager, or an entrepreneur.

Program Duration 4 years
Semesters 08
Course Work 132 Cr. Hrs.
Dissertation/Project 6 Cr. Hrs.
Degree Completion Requirement 138 Cr. Hrs. with minimum of 2.00 CGPA

Semester -I

Course Code Course Title Cr. Hrs.
ENG-111 Basic English 3
CAP-111 Computer Application 3
GEN-111 Islamic and Pakistan Study 3
ACC-111 Introduction to Accounting 3
MAT-111 Business Mathematics 3
ECO-111 Micro Economics 3
Semester Credit Hours 18


Course Code Course Title Cr. Hrs.
ENG-122 English Composition 3
GEN-122 Introduction to Philosophy 3
MGT-121 Principles of Management 3
GEN-123 Psychology for Business 3
STA-121 Business Statistics 3
ECO-122 Macro Economics 3
Semester Credit Hours 18

Semester – III

Course Code Course Title Cr. Hrs.
ENG-232 Business Communication 3
ACC-232 Financial Accounting 3
MKT-231 Principles of Marketing 3
MGT-232 Organizational Behavior 3
GEN-234 Sociology 3
GEN-235 Ethics in Business 3
Semester Credit Hours 18
Semester – IV
Course Code Course Title Cr. Hrs.
ENG-243 Effective Oral Communication 3
MGT-242 Research Methods in Business 3
MGT-243 Human Resource Management 3
GEN-245 Business Law 3
STA-242 Inferential Statistics 3
MKT-242 Marketing Management 3
Semester Credit Hours 18

Semester – V

Course Code Course Title Cr. Hrs.
ACC-353 Management Accounting 3
MKT-353 Sales Management 3
MKT-354 International Marketing 3
FIN-351 Business Finance – I 3
MGT-354 History of Management Thoughts 3
MGT-355 Leadership Community Development 3
Semester Credit Hours 18
Semester – VI
Course Code Course Title Cr. Hrs.
FIN-362 Financial Management 3
GEN-366 Skills Development 3
CAP-362 Management Information System 3
MGT-365 Production & Operations Management 3
MGT-366 Entrepreneurship 3
MKT-365 Marketing Research 3
Semester Credit Hours 18
Semester – VII
Course Code Course Title Cr. Hrs.
MGT-477 Total Quality Management 3
MGT-478 Strategic Planning and Management 3
CAP473 E-Commerce 3
Specialization 1 3
Specialization 2 3
Semester Credit Hours 15
Semester – VIII
Course Code Course Title Cr. Hrs.
  Specialization 3 3
Specialization 4 3
Specialization 5 3
MGT-480 Dissertation 6
Semester Credit Hours 15


1 FIN- 473 International Financial Management
2 FIN- 481 Strategic Finance
3 FIN- 474 Banking Law & Practice
4 FIN- 482 Financial Ratio & Risk Analysis
5 FIN- 475 Islamic Financial System
6 FIN- 483 Corporate Financial Policy
7 FIN- 476 Investment & Portfolio Management
8 FIN- 484 International Finance
9 FIN- 477 International Banking
10 FIN- 485 Project Finance Management
11 FIN- 478 Corporate Finance
12 FIN-486 Behavioral Finance
General Management/Human Resource Management
1 MGT-477 Organizational Development
2 MGT-484 Knowledge Management and Information Systems
3 MGT-478 Crises Management
4 MGT-485 Technology and Innovation Management
5 MGT-479 Change Management
6 MGT-486 Seminar in HRM
7 MGT-481 Strategic Talent Management
8 MGT-487 Organizational Design
9 MGT-482 Strategic Training and Development
10 MGT-488 Selection & Recruitment
11 MGT-483 Strategic HRM
12 MGT-489 Disaster Management
1 MKT-476 Global Marketing
2 MKT-483 Societal Marketing
3 MKT-477 Distribution Management
4 MKT-484 Consumer Behavior
5 MKT-478 Retail Marketing
6 MKT-485 Business to Business Marketing
7 MKT-479 Integrated Marketing Communication
8 MKT-486 Strategic Marketing
9 MKT-481 Services Marketing
10 MKT-487 Advertising & Promotion Management
11 MKT-482 E- Marketing
12 MKT-488 Brand Management
Duration Semesters No. of Credit Hrs Registration Fee Per Semester Fee Total Fee
4 Years 8 138 25000 88020 700000
1 Semester fee must be paid before commencement of classes of relewant semester.In case of non-payment of fee, student will not be allowed to attend classes.
2 Tuittion fee is refundable olny if the student formally withdraws in writing from the  program before the first day of classes. No refund will be made once the classes have commenced.Admission fee is non-refundable
3 Program fee does not include any tax. Any tax or levey imposed by the Govt. of Pakistan. shell be charged from students